Color was the principle attraction of Victorian advertising trade cards. Magazines and newspapers of the time were black & white. This Lion Coffee card had color for sure and it was embossed, too!
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| As can be seen by the creases on the back, this card was embossed so that the design on the front of the card stood out in relief. For instance, the model's elbow can be viewed on this side of the card just above the "T" of Toledo. |
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